Springfield Clinic' s brand identity (logo and tagline) is available for use by internal (Springfield Clinic physicians, departments and staff) and external (media, vendors, etc) users.
In order to maintain the integrity of these identifiers, Springfield Clinic requires that an application (see below) be submitted for use of the Springfield Clinic logo. Applications will be considered and use of the logo will be determined at the discretion of the Marketing team. Authorized users of the logo will receive notification and artwork no later than 5 business days following the request.
With the new logo and standards, we anticipate a high number of requests initially. The Marketing department will work with each requester to determine how to apply the new logo most appropriate to your need. Please keep in mind that our re-branding effort is more than just switching out the old logo for the new one. A whole new look will be created by our graphic design team and the incorporation of the new logo will be just one aspect of it.
Upon the approval of a request, the user will receive the statement below, including a request for acknowledgement.
The Springfield Clinic logo is provided in good faith for one-time use only, expressly for the purpose defined in the logo request. Any subsequent uses of the Springfield Clinic logo should be authorized by the Springfield Clinic marketing team. A digital proof of each project using the Springfield Clinic logo must be supplied to and approved by a member of the SC marketing team prior to production.
Springfield Clinic Brand Standards and Usage Guide
Springfield Clinic Media Kit
Online Request Form:
To proceed, open this webpage in your mobile web browser, such as Safari for iPhone or Chrome for Android.
As part of the new Springfield Clinic brand identity program, Marketing has developed this online form to request use of the Springfield Clinic logo. All Springfield Clinic physicians, staff, vendors, and media are required to use approved logos for all print, electronic, and any other forms of media. Once submitted, the logo will be sent to you via email within 5 working days from the date of your request.
Resolution – “dpi” means dots per inch. The higher the resolution, the cleaner the logo will print. High resolution is 300dpi or more (used for printing). Low resolution is 96dpi or less (used for web or email).
Springfield Clinic Brand Standards Guide: Download.
The brand identity guidelines are maintained by Springfield Clinic's Marketing & Communications department and governed by the Board of Directors and Administration. Requester will provide a final review proof of the materials to the Marketing department prior to publication. Send to: firstname.lastname@example.org.
For more information or questions about this form, please contact the Marketing & Communications department at 217.528.7541.
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